Helping science and technology-based organizations innovate for greater impact
Innovate is to do something different, something unique, something new.
Impact is how a small ripple becomes a powerful wave, how singular actions change group behaviors, how a small project creates a global movement.
Creating compelling, impact-oriented products, campaigns & strategies to translate technology, build traction, and catalyze innovation
Making the adjacent possible a reality
Media coverage
Products and services have been featured by the following media groups:
Leadership
Imnovate Consulting (formerly Anne A. Madden Private Consulting) is headed by Anne A. Madden, Ph.D.
Dr. Madden is an award-winning scientist, science communicator, and 5-time TED/TEDx speaker. She has spent over two decades developing and leading global organizational and R&D strategies, creating innovative products & compelling science engagement campaigns, and developing private-public partnerships. Uniquely able to straddle technical and marketing spheres, and with experience in each part of public-private partnerships, she blends evidence-backed and industry-tested science communication methods, disciplined strategy, and her trademark whimsy to deliver profound impact on rapid timelines.
Her public engagement projects and product innovations have been featured by leading media outlets such as BBC, NPR, The Atlantic, Newsweek, The Verge, Vice, National Geographic, PBS NewsHour, and on the TED and TEDx stage.
In February of 2025, Dr. Madden was listed as one of Wikipedia’s 119 American Science Communicators. Learn more about Dr. Madden here.
Past Clients
Selected:
Sample Efforts
Selected:
Client: ThermoFisher Scientific
Goal: Marketing (Science Communication) for Improved Customer Engagement
A Fortune 500 company wanted to develop an innovative and participatory customer engagement and marketing campaign for their laboratory supplies and equipment products. Dr. Madden’s outreach projects inspired their original concept, and together, they designed and created a gingerbread lab bench featuring a bevy of their products as a flagship design for the campaign.
The project was featured in a Forbes article.
Client: Best Bees Company
Goal: Novel eDNA Technology Product
Best Bees Co is a company that relies on science to deliver beehive services to clients across the country. Dr. Madden conceptualized and developed the HoneyDNA(TM) product for them: an eDNA genetic testing service allowing their clients to assess what plants their bees visited and what differentiates one client’s honey from another’s.
This product was featured in National Geographic Magazine (print), The Improper Bostonian, and on TED.com. It is now a product offered by the Best Bees Company and Jonah Ventures.
Image credit: National Geographic.
Client: MIT Mediated Matter Lab
Goal: Research, Analysis, & Innovation
The Mediated Matter lab at the MIT Media Labs, led by Neri Oxman, was designing the world’s first synthetic apiary, an apiary for space stations. We provided research reports and expert feedback to optimize their design.
Project was featured in Architecture Digest and Dezeen.
Video MIT Media Lab CC-BY-SA 4.0 license.
Client: Harvard University MSI
Goal: Strategy Development
Harvard University’s Microbial Sciences Initiative—a cross-campus organization encompassing more than 100 research labs—sought to create strategic public-private partnerships to increase its relevance to the local community, generate new revenue streams, and maintain its pedagogical ethos. Using a data-driven approach, in association with product-market fit conversations, Dr. Madden developed a cross-functional science communication plan and organizational strategy to help them achieve their goals.
Impact-driven science communication is about communicating technical information to a non-technical audience in order to change minds and behaviors.
